Liberty Is Our Passion
Streetwear Is Our Craft

An educational apparel brand

The American Serf Shop is an educational streetwear brand that teaches the fundamentals of liberty and creative rebellion against tyranny while having fun.

WHY WE SERF
AMERICA IS BEING REBRANDED

We’re no longer a Republic or a Democracy, but an oligarchy. In the midst of this identity crisis, elitists are redefining what it means to be American. The threats against life, liberty, and the pursuit of happiness haven’t felt like this since the shot heard ‘round the world.

When It began

BACK IN THE MEDIEVAL DAYS

Serfs were bound to the land of British elite, lacking in liberty with nothing to own for themselves. But American colonials refused control and rebellion granted our freedom.

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WHAT WE’RE UP AGAINST
THE BIG WAVES

The crown wants its serfs back, bringing a killer wave that carries unchecked power. Every generation has to preserve their liberty by fighting against authoritarian attitudes. This is how we do it—innovative, conversational clothing that challenges postmodern ideas and oligarchic attitudes.

where we're headed

THE OG BIG WAVE SERFER

We agree with the big man, Ben Franklin: “rebellion to tyrants is obedience to God.” That’s why the American Serf Shop is more than an apparel company. We challenge tyrannical ideas with revolutionary attitudes from sea to shining sea. Grab your board. Serfs up!

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Listen To The Founders

★★★★★

The most comfortable shirt I've ever owned. Highly recommend!

George Washington

Mount Vernon, VA

★★★★★

I hold this truth to be self-evident, all shirts are not created equal.

Thomas Jefferson

Monticello, VA

★★★★★

I normally buy one hoodie when travelling by land, and two if I travel by sea.

Paul Revere

Boston, MA

Our Signature Shirt
BIG WAVE TEE

Our signature wave tee is the perfect shirt for riding big waves through any philosophical storm. Sport your beliefs on your sleeve as you embody the courageous patriot that is the Big Wave Serfer. This premium wave tee is slightly longer than a crew tee and has a slight hem.